Presented is a fairly comprehensive listing of Record Promotional Advertisement pieces such as magazine ads that were placed in mainstream magazines such as Billboard, Cash Box, Record World and teen magazines throughout the 1960's.  Most of these advertisements measure 11" x 15" and make great display pieces!  If you have any items that are not listed or displayed please submit photographs with descriptions and magazine publish dates to promoads@beatlebay.com for addition to this listing.  Record promotional advertisements are now becoming highly collectible and desirable amongst Beatle collectors.  Because original in store promotional posters and displays are becoming very high priced,  the original advertisements for Beatle records are becoming a popular item to collect as these items sell for much less.

Many thanks to Jim Marien for helping us make this a more complete and accurate compilation!!!

All images and text Copyright © 2000 2013 BeatleBay and may not be reproduced or reprinted in any manner

1963  1964  1965  1966  1967  1968  1969  1970's <----- Position Reference Guide

1963

March 2, 1963 - Vee Jay Records presented a combo advertisement in Billboard and Cashbox Magazine promoting the Vee Jay Records 498 single Please Please Me.  This is the first Beatles AD printed in the United States and they misspelled Beatles as Beattles!!!

April 27, 1963 - Vee Jay Records presented another combo ad in Billboard Magazine promoting the VJ 498 single Please Please Me.

June 8, 1963 - Vee Jay Records presented a combo ad in Billboard Magazine promoting the VJ 522 single From Me To You.

December 28, 1963 - The First Capitol Records Advertisement for The Beatles!  Capitol Records presented a small box size ad in both Billboard and Cash Box Magazine on December 28, 1963 promoting The Beatles for the first time.  The ad measures 2 ¼" square and was located in the bottom right corner of the page.

1964

January 4, 1964 - Capitol Records presented a 2 page ad in Billboard and Cash Box Magazine promoting the new LP Meet The Beatles!.  This ad featured large red printing at the top of the Ad with large b/w full-figure photographs of each Beatle.  A Countertop Cardboard Standee with nearly the same graphics was made PLUS a poster with the exact same graphics and print was made;  see the Record Promo Section for details on those items.

January 18, 1964 - Swan Records presented a full page ad in Billboard and Cash Box Magazine promoting the new Swan single She Loves You.

January 25, 1964 - MGM Records presented a full page ad in Billboard Magazine promoting the new MGM single My Bonnie.

January, 1964 - Capitol Records presented this ad promoting the new LP Meet The Beatles!

February 12, 1964 - Capitol Records presented a full page ad in the Carnegie Hall Concert Program promoting the new LP Meet The Beatles! and the new single I Want To Hold Your Hand.  This was a b/w advertisement.

February 22, 1964 - Vee Jay Records presented a full page ad in Billboard Magazine promoting Introducing The Beatles, The Beatles and Frank Ifield on Stage,  and Please Please Me.

February 29, 1964 - MGM Records presented a full page combo ad in Billboard Magazine which included the new MGM single My Bonnie.  The same ad ran in the March 7, 1964 Music Vendor Magazine.

March 7, 1964 - Vee Jay Records presented 2 ads in Billboard Magazine promoting  Twist and Shout,  Please Please Me, Introducing The Beatles, and The Beatles and Frank Ifield on Stage.   The same ad ran in Music Vendor Magazine on March 14, 1964.

March 14, 1964 - Capitol Records presented a full page ad in Billboard and Cash Box Magazine promoting the new single Can't Buy Me Love.  The ad depicted 4 large head shots of The Beatles with large red lettering at the top.  A very rare Poster with nearly the same graphics was also manufactured by Capitol Records; see the Record Promo Section for details on that item.

March 21, 1964 - Vee Jay Records presented an ad in Billboard Magazine promoting the single Do You Want To Know A Secret and the EP Souvenir of Their Visit to America.  A very rare poster of this same AD was produced on cardboard; see the Record Promo Section for details on that item.

April 4, 1964 - There were no ads in this issue of Billboard Magazine BUT this is the week that The Beatles occupied the top 5 positions of Billboard's Hot 100 and they also occupied the top 2 positions for Billboard's LP chart!!!!!

April 11, 1964 - Capitol Records presented a full page ad in Billboard Magazine promoting the new LP The Beatles Second Album.  It was titled in "It's Here!  It's on Capitol!! and It's All Beatles!!!".  This was a 2 color advertisement.  A poster with the same graphics was also made; see the record promo poster section for details on that item.

April 25, 1964 - Vee Jay Records presented an ad in Billboard Magazine promoting the singles Twist and Shout, Thank You Girl, From Me To You, There's A Place, Please Please Me, Love Me Do and Do You Want To Know A Secret.

May 23, 1964 - Capitol Records presented a full page 2 color ad in Billboard Magazine promoting the new single Can't Buy Me Love and the Four By The Beatles EP.  It was titled in large blue letters "See The Beatles,  Hear The Beatles, Enjoy The Beatles".

June 19, 1964 was the release date of The Beatles Long Tall Sally Parlophone EP released in the UK.  This great full page AD probably came out of Music Echo Magazine or another music trade magazine from the time.   

July 4, 1964 - Vee Jay Records presented a full page ad in Billboard and Cash Box Magazine promoting the VJ 1-903 EP "Souvenir of Their Visit to America"

July 11, 1964 - Capitol Records presented a full page ad in Billboard Magazine promoting 3 Brand New Singles on Capitol Records:  A Hard Day's Night,  I'll Cry Instead and And I Love Her.  Pictured at the bottom of this ad was the Something New LP on Capitol.  This Billboard advertisement was in full color.  A 2 color version of this same ad was run in Record World Magazine on July 11, 1964.

July 11, 1964 - United Artists Records presented a full page ad in Cash Box, Billboard and Record World Magazine promoting the LP A Hard Days Night.  This advertisement was in color and featured the album cover in the center of the ad and was titled "One Million Albums Sold" at the top in red lettering.  United Artists also created additional ads for this LP on July 25, 1964.

July 11, 1964 - United Artists Records presented another full page ad in Record World Magazine promoting the George Martin Orchestra single release Ringo's Theme(This Boy).  This advertisement was a 2 color ad and featured a photograph of George Martin and John Lennon.  Billboard ran this same ad in their August 1, 1964 issue.

July 18, 1964 - ATCO Records presented a full page ad in Billboard Magazine with 1/2 page promoting the single Ain't She Sweet.

July 25, 1964 - United Artists Records placed another full page ad in Billboard and Cash Box Magazine promoting the new LP A Hard Days Night.  It was touted as 'the fastest selling album ever'!!!  2 different ADs were made.

July 25, 1964 - Capitol Records placed a full page ad in Billboard and Cash Box Magazine promoting the new LP Something New.  It was titled in "Here come 6 new Beatles songs, plus 5 great hits from their first movie, all in one great new album:".  The top has white printing on a red background with a b/w photograph of the LP below. 2 Different ADs were made.

August 1, 1964 - United Artists Records presented a full page ad in Billboard Magazine promoting the George Martin Orchestra single release And I Love Her b/w Ringo's Theme(This Boy).  This advertisement was a 2 color ad and featured a photograph of George Martin

August 29, 1964 - Capitol Records presented a full page ad in Billboard Magazine promoting the singles MatchBox, A Hard Day's Night, I'll Cry Instead and And I Love Her.

October 17, 1964 - United Artists presented a full page Ad in Billboard Magazine promoting A Hard Days Night.

October 17, 1964 - Vee Jay Records presented a combo Ad in Billboard Magazine promoting The Beatles vs. The Four Seasons and Songs, Pictures and Stories of The Fabulous Beatles.

November 28, 1964 - Capitol Records presented a 2 page ad in Billboard and Cash Box Magazine promoting the new LP The Beatles Story plus the new single I Feel Fine Their previous 3 LP's on Capitol Records are also pictured.  This ad featured a red background and was titled "The Greatest Profit Package In History".

1965

February 13, 1965 - Capitol Records presented a full page ad in Billboard Magazine promoting the single Eight Days A Week and features a b/w photo of the 45 picture sleeve.

February 20, 1965 - Capitol Records presented a full page 2-color Ad in Record World Magazine promoting the Capitol EP The Beatles 4 by 4 and features a great photo of The Beatles at the top of the ad and states "Another Great Beatles 4-by in Hardback Cover!  The Beatles cardboard picture jacket is printed at the bottom center.  A very rare ad.  The ad measures approximately 10" x 13".

February 1965 - United Artists Records presented a full page ad in Billboard Magazine congratulating The Beatles on their number one single Eight Days A Week and also promoting the new upcoming motion picture A Hard Days Night. 

April 17, 1965 - Capitol Records presented a full page ad in Billboard Magazine promoting the single Ticket To Ride and 2 other groups singles.  A b/w picture of The Beatles along with The Beach Boys and Jody Miller appeared in the center of the ad.

June 1965 - Capitol Records presented a full page b/w ad in the June issue of Teenset Magazine promoting the new LP Beatles '65.

June 5, 1965 - Capitol Records presented a 2 page b/w ad in Billboard Magazine promoting the new LP Beatles VI.

Summer 1965 - Capitol Records presented a full page ad in the 1965 Beatles USA Ltd Concert Program promoting the new album HELP!.  This ad measures 12" x 12".  This concert program was sold during all the USA Beatles concerts during 1965.

July 24, 1965 - Capitol Records presented a full page ad in Billboard Magazine promoting the single HELP!.  A b/w picture of the 45 picture sleeve is pictured in the center of the ad.

July 31, 1965 - EMI Records in the UK presented a full page ad in Music Echo Magazine promoting the new single and album HELP!.  The UK album cover is pictured in the center of the ad.

August 14, 1965 - Capitol Records presented 2 ads for the HELP! album:  the first, a full page ad in Billboard Magazine promoting the new LP with a color picture of the LP jacket pictured in the center.  The second, a great full color ad, entitled "HELP! YOURSELF",  appeared in various teen magazines and featured all The Beatles albums available to date at the top.

September 11, 1965 - Capitol Records presented a full page ad in Billboard Magazine promoting the single Yesterday.  This was a b/w advertisement.

December 11, 1965 - Capitol Records presented a full page ad in Billboard Magazine promoting the new LP Rubber Soul and the new single We Can Work It Out.  A large b/w photograph of the LP is pictured in the center of the ad while a smaller b/w photograph of the 45 picture sleeve is pictured in the lower right corner.

December 1965 - Capitol Records presented a full page color ad in Capitol's  Teenset Magazine promoting the LP Rubber Soul.

December 2, 1965 - EMI Records in the UK presented a full page ad in Music Echo Magazine promoting the new album Rubber Soul, a new EP and a new single We Can Work it Out.

1966

February 26, 1966 - Capitol Records presented a full page ad in Billboard Magazine promoting the single Nowhere Man.  This was a b/w advertisement.

June 4, 1966 - Capitol Records presented a full page ad in Billboard Magazine promoting the new single Paperback Writer.  This was a b/w advertisement.

Summer 1966 - Capitol Records presented a full page ad in the 1966 Beatles USA Ltd Concert Program promoting the new album Yesterday and Today.  This ad measures 12" x 12".  This concert program was sold during all the USA Beatles concerts during 1966.

June 25, 1966 - Capitol Records presented a full page ad in Billboard and Cash Box Magazine promoting the new LP The Beatles Yesterday And Today.  There are 2 versions of this advertisement with the larger Billboard and Cash Box one in b/w and a smaller 8.5" x 11" full-color version which ran in the June 1966 issue of Teenset Magazine.

August 6, 1966 - Capitol Records presented a full page ad in Billboard Magazine promoting the new single Yellow Submarine.  This was a full color advertisement.

August 20, 1966 - Capitol Records presented a full page ad in Billboard Magazine promoting the new album Revolver.  This was a full color advertisement.   A large poster with the exact graphics was also made; see the record promo poster section for details on that item.  This same ad also ran in the December 1966 issue of Teenset magazine.  The second Ad shown was another full page color ad made to promote the release of Revolver which was published in the August 1966 issue of Teenset Magazine.

1967

February 18, 1967 - EMI Records presented a full page ad in a British Pop Magazine promoting the single Strawberry Fields Forever.  This B/W ad states the new Beatles Parlophone single will be available on Friday, February 17, 1967.  A cardboard window card with the same graphics was also made; see the record promo poster section for details on that item.

February 25, 1967 - Capitol Records presented a full page ad in Billboard and Cash Box Magazine promoting the single Strawberry Fields Forever.  This was an orange background advertisement showing a map of Liverpool and where each Beatle originally lived.  A cardboard window card with the same graphics was also made; see the record promo poster section for details on that item.

June 3 and June 7, 1967 - Capitol Records presented a 13" x 25" tri-fold insert poster in Billboard and Cash Box Magazine respectively promoting the LP Sgt. Pepper's Lonely Hearts Club Band.  The ad has a full Capitol Records Sgt. Pepper LP front and back slick on one side.  The other side advertises the LP with 'ST-2653' which was incorrect as the actual album number used was SMAS-2653.

June 29, 1967 - Capitol Records presented a full page ad in Billboard Magazine promoting the single All You Need Is Love.  This was a full color advertisement that was also made into a poster;  see the Promo Poster Section for details on that poster.

August 1967 - Capitol Records presented a full page ad in the August issue of Capitol's August issue of Teenset Magazine promoting the LP Sgt. Pepper's Lonely Hearts Club Band.

November 25, 1967 - Capitol Records presented a full page 11"x 15" ad in Billboard Magazine promoting the new Capitol single I Am The Walrus.  This was a b/w advertisement with very cool graphics.

November 25, 1967 - EMI Records presented a full page 11"x 15" ad in a British Pop Magazine promoting the new Parlophone single Hello Goodbye.  This was a b/w advertisement with great photos of each Beatle..

December 2, 1967 - EMI Records in the UK presented a full page ad in New Musical Express Magazine promoting the new EP Magical Mystery Tour.

December 9, 1967 - Capitol Records presented a full page ad in Billboard Magazine promoting the LP Magical Mystery Tour.  This was a b/w advertisement with lots of cartoon-type drawings from the movie.

1968

March 16, 1968 - Capitol Records presented a full page ad in Billboard and Cash Box Magazine promoting the single Lady Madonna.  This was a b/w advertisement.

March 16, 1968 - EMI Records in the UK presented a full page ad in Record Mirror Magazine promoting the single Lady Madonna.  This was a b/w advertisement.

May 25, 1968 - The announcement of The Beatles forming Apple Records resulted in the creation of this beautiful full page color ad in Billboard Magazine.

September 14, 1968 - Apple Records presented a full page ad in Billboard Magazine promoting "Our First Four" Apple singles including Hey Jude.

October 5, 1968 - Apple Records presented a full page ad in Cash Box Magazine promoting the new Apple single Hey Jude.  This same ad was printed in Billboard Magazine in their October 12, 1968 issue. A rare UK promotional poster was made of this same ad; see our Record Promo Section for a description of that item.

November 30, 1968 - Apple Records presented a 2 page ad in Billboard Magazine promoting the LP The Beatles (the White Album!).  The first page has a drawing of The Beatles in the middle of the ad with the statement "It's here." above and the Apple Logo in the bottom right corner.  The second page states "and here..." with a simple drawing of two 8 track tape cartridges, 2 cassettes and a reel-to-reel below and again, the Apple logo in the bottom right corner. 

1969

January 1969 - Capitol Records presented a full page b/w ad in the January issue of Teenset Magazine promoting the new LP The Beatles.

January 25, 1969 - Capitol/Apple Records inserted a 20" x 37" full color promotional poster in Billboard Magazine promoting the new LP The Beatles Yellow Submarine.  This is nearly the same poster as the regular album promotional poster made by Capitol/Apple Records for in-store use for The Yellow Submarine LP; the front of the poster is identical;  the regular promo poster did not have any printing on the backside except for the 4 pictures of The Beatles;  the in-store promo poster also was not folded, it was rolled.  Click here to view that poster.

April 26, 1969 - Apple Records presented a full page ad in Billboard Magazine promoting the new Beatles single Get Back. 

May 1969 - Apple Records presented a full page ad promoting the new Beatles single Get Back.

June 14, 1969 - Apple Records presented a full page ad in Billboard Magazine promoting the new Beatles single The Ballad of John and Yoko.  This advertisement used the same photograph as the 45 picture sleeve.

September 27, 1969 - Apple Records presented a full page ad in Melody Maker Magazine promoting the new Beatles LP Abbey Road.  This advertisement was in Black & White.

October 11, 1969 - Apple Records presented a full page ad in Billboard Magazine promoting the LP Abbey Road.  This advertisement was in full color, 2 sided and featured the album cover on one side and the album's back cover on the other side;  at the bottom it also promoted the Apple Single 'Something'.  Both sides shown.

October 11, 1969 - Captiol Records presented a full page ad in Billboard Magazine promoting the album Abbey Road and 3 other Capitol albums.  It was titled "Capitol relieves nervous tension 3 ways".

November 1, 1969 - EMI Records in the UK presented a full page ad in New Musical Express Magazine promoting the new single Something.  A promotional poster was made of this same ad; see our Record Promo Section for details on that item.

1970

March 7, 1970 - Apple Records presented a full page ad in Billboard Magazine promoting the LP Hey Jude.  This advertisement was in color and featured the album cover.

March 21, 1970 - Apple Records presented 2 full page ads in Billboard, CashBox and Record World Magazines promoting the new single and album Let It Be.  These were both full color advertisements.  See below the Let It Be Grammy Awards ad from 1971.

March 1970 - Apple Records presented a half page ad in UK New Musical Express Magazine promoting the new single, Let It Be.  This was a B/W advertisement that measures approx. 13" x 18".

May 9, 1970 - Apple Records presented a full page ad in UK Melody Maker Magazine promoting the new album, Let It Be.  This was a B/W advertisement that measures approx. 13" x 18".

May 16, 1970 - Apple Records presented a full page ad in Billboard Magazine promoting the single The Long And Winding Road.  This was a full color advertisement.

June 1970 - Apple Records presented this very interesting full page ad in Billboard Magazine. 

Summer 1970 - Apple Records presented this full page ad in Billboard Magazine.

December 1970 - Apple Records presented this very interesting full page ad in Cash Box Magazine at year end 1970. 

January 1971 - Apple Records presented a full page ad in Billboard Magazine promoting the new Apple Crate.. 

March 1971 - A very interesting Apple Records ad in Billboard Magazine from John and Yoko.

March 1971 - A great 2 page ad from Billboard Magazine announcing Let It Be's 2 Grammy Awards!  .

June 1971 - A great color ad from Billboard Magazine featuring all the new Beatle solo singles and albums available at that time.

April 1973 - Apple Records presented a full page ad in Billboard Magazine promoting the new album The Beatles 1962-1966.. 

April 1973 - Apple Records presented a full page ad in Billboard Magazine promoting the new album The Beatles 1967-1970.. 

April-May 1973 - Apple Records presented this full page ad in various music magazines promoting the new album The Beatles 1967-1970.. 

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